Having an online presence is extremely important these days but unfortunately not all websites are created equal. Having a fantastic looking website is very important but you also need to have all the important ingredients so that it is an effective medium to increase sales and generate leads.
Your website really is the face of you and your business – it’s often the first thing people see. So you want to make a great first impression right?
A redesign might not necessarily mean a massive overhaul, it could just be a few tweaks here and there to maximise your websites potential!
There are many reasons why you would need to redesign your website, but below are the Top 5:
It’s Not Mobile Friendly / Compatible
This is one of the main problems most people have with their websites today. With technology changing all the time, the way people view websites has changed. While the days of ‘surfing the web’ on computers and laptops hasn’t completely disappeared and is still popular, the rapid rise of the smart phone has meant most people are now viewing websites using an iPhone, iPad or Android device. And why not? Simply getting your phone out of your pocket or purse means you’re instantly connected.
Depending on how old your website is, it might just not be mobile compatible or mobile friendly. With users going on Facebook, Twitter, Snapchat and other social media applications on their phone these days, they are more likely to check out your website on their smart phones as well – and if you don’t have a mobile version of your website online then it just doesn’t look right on their phones. And if it doesn’t look right on their phones, you’re potentially losing out on a lot of customers.
Wirral Wide Web Design create a mobile friendly version of your website as standard when you get a CMS or website designed by them, so click here for more information.
You’re Not Getting The Results You Want
Have you had a website created and had no response from it? Perhaps you’re sceptical about whether having a website is worth it and are disillusioned about having one in the first place. But a correctly designed website is always a useful marketing tool and it’s important to have a website which generates customers.
Wirral Wide Web Design can complete a completely free evaluation of your website, outline where they think things can be improved and suggest ways to ensure your site reaches the customers you deserve.
Your Website Is Old Fashioned and Outdated
If your website is old then it might just look outdated and stale. A redesign can renew interest in your business and generate a buzz about your services and products. A new website design can be relaunched and promoted on social media and give people a reason to visit your website.
Unfortunately, roughly 75% of people will (rightly or wrongly) judge the credibility of a business based solely on the design of your website. And of course you want to look credible at the very least!
If your website looks old or outdated, then your potential customers and clients are just a couple of clicks away from seeing a competitors website which looks more professional, and going with them instead of you.
Ask yourself this – if you had a choice between 2 companies and one had an old, outdated website and the other a modern, professional site – which business would you use?
You’re Not Incorporating Social Media To Help Market Your Business
If your website isn’t incorporating social media in some form then you’re behind the times (and most likely behind your competitors). The bare minimum would be to have links to your social media accounts on your websites but ideally you would have your Facebook page and Twitter account fully integrated into your website so they are all linked together and work in tandem for promoting your services and products.
Redesigning your website will make it easier for people to connect with you socially and more importantly spread the word about your businesses and services via social networks.
You Want Greater Control Over Your Website
Do you have a website which just ‘sits there’? Do you have the ability to update your website whenever you want?
Then maybe you need a Content Management System.
A Content Management System, or CMS, allows you to update your website with your latest offers, add and edit content, plus much more, whenever you want. Keeping customers and website visitors engaged is one of the most important things and regularly updating your website allows you to do this.
With a Content Management System, you can also keep track of which pages on your site are performing better than others, keep track of which products and services people are more interested in and see how your website is performing online.
The things you can do with a CMS are almost endless and more importantly it puts you in complete control, and can help you build you business and grow depending on the trends of your customers.