Depending on the nature of your business, using leaflets, flyers and brochures can be a really effective way of creating awareness for your brand and services.
First of all, leaflets and flyers are cost effective – they don’t cost much to produce and distributing them also doesn’t cost the earth, and if your business is a local one, then leaflets can be much more effective than any digital marking strategy.
If you have a visually-pleasing leaflet then that’s the first hurdle taken care of. Then you need to ensure that you include all the key information, which gives you a chance to sell what products and services you can offer.
Strangely enough, because of the spike in digital marketing we see on daily basis, leaflets are almost a novelty which means that today more than ever, they probably have more impact today – simply because you don’t see as many leaflets in your letterbox than you did say 10 years ago.
Whether handed out in the high street or posted to peoples homes, leaflets and brochures are a great way of grabbing peoples attention and gives you the chance to hand over a decent amount of information about your business. The physical nature of the medium means that they can leave a lasting impression on your target audience.
The key to an effective and well-designed leaflet, flyer or brochure is a clear call to action, encouraging the audience to engage with the contents – whether that’s asking them to visit your website, check out your social media profiles or give your company a call – meaning that your customer has a clear gateway to engage with your brand.
If you would like to discuss our leaflet, flyer or brochure services in more detail, then just get in touch.